At present, Facebook is used by millions of members who sign into their accounts daily in order to converse with close friends and relatives, to interact with entrepreneurs, businesses and associates, to post the latest updates on their private and professional lives. Being one of the fastest growing sites on the internet, Facebook has over 500 million user-created accounts, which attract a significantly ever-growing number of page views each month than even Mother Google!

Now that Google has gone and pulled the rug out from major internet marketers by suspending or even shutting down accounts without notice, these marketers have fled with abandon to the latest and greatest new kid on the block –Facebook. While Google is busy tossing out the very web marketers that made them big in the first place, they have no problem defecting to a new marketing platform that will leverage their marketing dollars while going viral at the same time.

Why all the buzz? Facebook is where Google used to be 10 – 15 years ago. With significant changes made by the Federal Trade Commission and other watchdog consumer groups in 2009, many marketing practices have been eradicated, thus, sending marketing in an entirely new direction. With pay-per-click marketing high costs on Google, Facebook embraces the new traffic wave.

Why advertise with Facebook? First off, the competition is almost non-existent, which means your ads will have higher visibility. Secondly, the marketing budget can begin as low as thirty-three cents per click if you are in compliance to the rules of Facebook. Thirdly, once you build your profile AND fan page, your branding and popularity will take off into the stratosphere, due to Facebook’s viral nature and setup.

To answer the question fan page or profile, you must have a profile in order to build on the next step, your fan page. Your friends count reaches a tolerable max according to Facebook’s requirements of only 5000 friends. However, your fan page gives you unlimited fans that like you and therefore, are targeted and clicking on your ads.

FanPage Engine will show you how to set up a professional fan page on Facebook from five different levels that will generate traffic for your product or service. If you would like to learn about the latest Facebook strategies taught by the best Facebook expert in the industry, click here. Even the top producers in this market must get on board to learn all the Facebook secrets because being their first is what optimizes the leverage Facebook provides.

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A toast to your success!

Jae Smith

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