Facebook allows publishers to use coupon codes to induce buying from their audience. In addition to other areas of Facebook marketing, Facebook ads is one of the Pay-Per-Click networks that can be cost effective, where potential prospects are most likely in your friend base to respond to your campaigns AND where Google doesn’t play “watch dog” and boot your ads out of rotation if they don’t like what they see.
Assuming you know where to go to create an ad campaign on Facebook, complete the profile of what your prospect or friend looks like. Are they female? What do they like? Is this the type of prospect that needs what you are offering? Place all of that data on paper so that you can get a composite of each individual prospect. These prospects will be the group you aim for in your ads. Be sure to use the keyword of your service in your headline and body of the ad. Take a look at Google ads in your Gmail and see how ads are written. They are concise, targeted and has a call to action. Enter in the bid type and all other information you want to pinpoint towards your offer. BTW, bid type is simply Cost-Per-Click and how much you are willing to pay for each prospect to click through to your ads. Ideally, you want to set your budget at $10-$25 per day for the duration of your ad campaign. So if you run a campaign on Facebook for 3 days, you will pay $30 for 3 days or $75 for 3 days. If you set your ad budget too low, then your ads has a dramatically less chance for exposure. Out of, say, $30 for 3 days, you want to set the CPC at .50 cents or higher. Each click will deduct from your budget of $30 and your ads will get some exposure.
If set at a medium to high price, you will get a lot of exposure. There are other Facebook guidelines you must comply with so that your ads get approved. Ads can’t promise to make money or make outrageous claims. Your ads shouldn’t convey home business opportunities, although I do see them advertise a lot on Facebook. However, it is the way the sales funnel is setup. Those ads are usually cleverly written and they get approved. Additionally, these ads get click-throughs that further leads the prospect into a funnel, such as collecting email addresses and then setting up communication with those who click through to the ad that follow the path to the destination URL provided; such as a blog or a web form. The destination can’t lead to an affiliate page or any page that you don’t edit, revise or control.
When you set up your funnel, you take control of the sales process from the start. You must have convincing sales copy and a host of other marketing techniques working as a mix to bring traffic to your offer.
Facebook ads is but one way to do this. There are many ways to drive traffic.
Also, when you place your destination URL within the Facebook ad or campaign, you pay a lower COST-PER-CLICK when you drive the traffic from within Facebook. The URL should be a Facebook URL such as a group or business page link. Once you have collected information about your prospect, then you can send communication from within your autoresponder to automate your list and send them to your affiliate-opp or biz-opp.
Before placing Facebook ads, a good way to gauge your potential success is to see how your friends are responding to your current posts. If you don’t have a lot of activity or response to your posts, then chances are, your Facebook ads will not be successful. Conversely, if there is a lot of interactivity to your posts, that means your content is quality which carries weight. Combined with advertising at the right time of day, Facebook advertising can be a real boost to business. The more people click on your ads, the lower your CPC as well.
A good thing about Facebook ads is that you can target exactly the person that fit your product or service. You can target your friends by age range, city or country, sex or criteria you look for that might have a high chance of getting click-throughs. You can target those who “like” certain interests and since your friends or prospects know, like and trust you, they are more likely to click-through to your ad and see your message or offer.
You also must use tracking so that you can control how much you are spending each day. You have to measure which ads are successful and which are not. You will have to mine the data so that you can spend your advertising dollars as judiciously as possible. There are several ways to do this but it takes diligence and constant monitoring. You have an even greater chance of success if you do some split-testing and see which ads pull better. You will use tracking to make such determination.
Using Facebook ads can be a powerful thing if done right. Getting coaching or taking a course is essential. However, if done without diligent study and knowledge, you could end up selling your firstborn along with an arm and a leg.
Do you want to know more about Facebook advertising? Respond to this post via comments below and enter your email in the webform on the sidebar and I will send further information for getting you started in Facebook advertising.
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Toast to your success!
Jae Smith
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