…A quick synopsis of how to avoid certain Internet Marketing pitfalls when just beginning your new venture to entrepreneurship, as discussed in Part I of the series:
- Know your target audience and have a composite profile for what they should look like. How do they qualify to be a match for your offer? Know where they hang out and where to find them.
- Create content aimed at your niche market rather than boring content focused on the company or you.
- Having too much confidence that the product will sell itself. Your product still needs a targeted market to make sales conversions.
Have a loose grip on your lists
To continue into Part II, another pitfall is putting too much stock in your lists. You have to give value once again to gain their email or contact information. Sometimes, prospects just don’t want to hand over their contact information or respond to your message. When they do opt-in, sometimes your lists become overworked or over-communicated to. For these reasons, it is important to have different traffic sources while not relying on just one traffic or lead source such as your list.
It is essential that you test new marketing campaigns to see what works best for generating a response to your offer. Will you do a PPC campaign or write an article? Place a solo ad? How will
you reach your target market and with what juicy bit of a hook? Is your offer too good to pass up? Will you use tracking to better gauge where you should market or NOT? These are important factors to consider when generating leads because anyone can generate traffic, but can they generate traffic that will come ready with cash-in-hand?
Appropriate Your Funds
Internet Marketing needs the care and consideration of any other business: you must manage your funds wisely and build your business piece-by-piece. Patience is a virtue and will serve you well. After all, Rome wasn’t built in a day and neither will your Internet business. If you wish to hasten the process, you will only spend your money foolishly on tools that the Gurus promise will make you millions on auto-pilot while reclined in your LazyBoy and then your Internet business will become a debt prison instead!
Don’t make the mistake of spending to get in at the highest entry level of the opportunity you’re joining, especially if you can’t afford it. Forget all of the training materials, product buying, and seminar tickets while you take out a second mortgage on the house and refinance your car in order to get the money to “Go Diamond” in order to take your business to the next level. So keep your day job until you get the “plane” off the ground. Internet pays little at first, but with steady growth, you will achieve the stability needed to create the wealth and freedom you want.
The Credibility Factor
When you are first starting out, it is hard to show others that you are successful and the first thing people want to know is, “how much are you making?” Annoying, isn’t it? Don’t you wish they would just shut up and buy your product already or join your business?
Here’s the secret to the sauce—sincere marketers don’t ever hear this question from their prospects. The reason your candidates ask you this question because there is something that you are doing that reflects that you lack credibility even if you are credible. It is the marketing of credibility that acquires leads and sales or that ever-lucrative referral. So start with building your credibility strong.
Credibility can be built by testimonials, case studies or tests facilitated by reputable sources. Testimonials, however, must be used correctly in that they must be clearly shown documentable feedback or feedback that can be found and that was done by a third party or acknowledged credible source. Your credibility should be the bedrock of your brand and the knowledge or area of expertise.
There are many unforeseen pitfalls in Internet Marketing that you still have yet to consider. Stay tuned for Part III of Internet Marketing Pitfalls and conclusion.
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Toast to your success!
Jae Smith