A common pitfall I see with new Internet Marketers when it comes to internet strategy is that they aren’t really looking at their target audience when they compose content for their site.

Instead, they compose bland content that is focused on them—who they are, where to find them, why they are significant, etc. Not only is it boring, it won’t pull in the intended visitors needed to convert browsers into buyers and it definitely won’t be pulling in free traffic from the search engines.

Another serious pitfall Internet Marketers fall prey to is that they continue to believe that their marketing strategies or business/product will redeem mankind, but what they don’t realize is that the intended prospect may not see it that way.

Make no mistake, if you are marketing to the wrong audience, it doesn’t matter how super wonderful you think your service/product is, the candidate just won’t want it or need it. By recognizing this within the Internet Marketing context, you will comprehend that the bulk of prospects you’re talking to, including everyone on your list, are not the individuals who are most desirable for joining your biz opp or purchasing your products. It just won’t be a good match for your offer.

Understand that good candidates are seldom ‘looking’ for you. Rather, they are looking to solve a problem or get information. Hopefully, they will discover you and you will help them resolve a problem through beneficial information that you have provided for them online. If you are offering value, you should be able to win over many visitors to your site to opt-in to get a free eBook or join your newsletter so that you are able to ‘go forward with the conversation’ via e-mail or RSS feeds.

In order to draw the right prospects, think of your target audience. You should think of various characterizations they may symbolize. Are they 35-year old, stay-at-home moms? If so, what do they think about? What type of language do they use? What kind of subject matter might they be seeking that relates to your products or services? What drives them? Do you have multiple audiences that you can tap into? In other words, what are the demographics or profile for that customer you are looking for? What does that profile look like if you were to draft it up on a form? You need to know this about your customer so that you can run a marketing campaign that speaks their language and is targeted at them.

Some individuals think that their family member will join because they are a favorite niece, uncle or sibling. However, the truth is that family couldn’t care less. They are not interested in starting a new business and are quite comfortable with their current life. What’s more, they don’t even need or want your product to begin with.

Simply put, a smart marketer would sort out their prospects, do a bit of market analysis, instead of trying to continually bang their heads against a wall while aiming in the dark one un-targeted candidate at a time.

Gurus or recruiters in Internet Marketing circles don’t always teach you this. They tell you that everyone is a candidate, but in actuality, you have to center your target on the right people and give them the right opportunity at the right time.

If you are marketing on the Internet, don’t be a bumbling buffoon trusting that your product is the ‘greatest in the world’ and that everyone just gotta have one.
Remember to select your market wisely and aim for your target market. Pitch your product or your opportunity to individuals who are already attuned to the idea and you will end up with less wasted time and frustration while achieving greater sales conversions and higher profits. That’s the bottom-line—no pun intended.

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Toast to your success!

Jae Smith

PS-Stay tuned for “Internet Marketing Pitfalls” Part II.

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